Client Experiences
In Their Own Words
Singapore business owners on what it's actually like to work with Selat Logic — starting with a question and building from there.
Back to HomeWhat Clients Say
From Business Owners Across Singapore
Lim Kah Yee
Owner · Accountancy firm · Tanjong Pagar
I'd been putting off looking into AI tools for about two years because every conversation with a vendor felt like being sold something I didn't understand. The Soundings Session with Wei Lin was the opposite — she spent most of it listening, asked straightforward questions about our month-end process, and delivered a short document that actually mapped to how we work.
We ended up doing the Open Channel Setup six weeks later. The whole thing took just under three weeks and the difference in how our invoicing and calendar systems talk to each other is noticeable.
May 2025
Priya Balakrishnan
Director · HR Consulting · Novena
Our onboarding process had grown messy — forms in one place, email threads in another, and a spreadsheet that everyone updated differently. Rajan walked through the setup clearly and, to his credit, didn't overcomplicate it. The connections he built are simple enough that my team actually uses them.
April 2025
Tan Wei Sheng
Owner · Electrical contractor · Jurong
I'll be honest — I wasn't sure a Soundings Session was worth paying for. I thought I'd just get told to buy some software. It wasn't like that. The summary they gave me was useful enough that I showed it to my accountant. We're still deciding which recommendations to act on, but the session itself was money well spent.
May 2025
Nabilah Fadzillah
Managing Partner · Legal services · CBD
We've been on the retainer for four months now. The quarterly review last month was genuinely useful — specific, honest, and short. Suriya flagged one connection that had started behaving oddly after a software update and had already adjusted it before I noticed. That kind of quiet attention is exactly what we were looking for.
April 2025
Calvin Koh
Owner · F&B supply · Woodlands
My team was nervous about new tools — we'd been through a badly managed software change a few years back. The walkthrough Rajan did with them was patient, and he didn't talk down to anyone. By the end they were asking questions rather than looking at the clock.
May 2025
Surinder Gill
Director · Import/Export · Paya Lebar
We use five or six different platforms to manage orders, suppliers, and logistics. After the Open Channel Setup, three of those now share the information we need without our staff manually copying between them. We estimated roughly four hours a week saved across the team, which adds up.
April 2025
Case Studies
How It Looked in Practice
Three client journeys — what the challenge was, what we did, and what changed.
Challenge
Bookkeeping firm with disconnected tools
A four-person accountancy practice in Tanjong Pagar was re-entering the same client information in three separate apps — their practice management system, their billing tool, and their calendar. Errors were common and month-end was stressful.
What We Did
We ran a Soundings Session to map the information flows, then completed an Open Channel Setup connecting the three systems. New client records now flow through all three apps from a single entry point. The setup took 18 working days including the walkthrough.
Results
Re-entry errors dropped to near zero within the first month. The owner estimated approximately three hours a week recovered across the team. The firm moved onto the retainer two months after setup.
"The first month we ran with the new setup, we had no billing errors at month-end. That hadn't happened in years."
Challenge
HR consultancy with a chaotic onboarding trail
A Novena-based HR consultancy with eight staff was managing new-client onboarding across email threads, a shared drive, and a project tool that most staff had stopped using properly.
What We Did
After a Soundings Session, we identified that one well-configured tool could centralise their onboarding workflow. The Open Channel Setup took 21 days. The walkthrough covered all eight staff members across two short sessions.
Results
New-client setup time reduced from roughly five hours to under two. The director reported that follow-up emails from clients asking "where are we up to?" dropped significantly in the first quarter after setup.
"The staff who were most resistant to it are now the ones who remind me to keep it updated."
Challenge
Import business with manual order tracking
A Paya Lebar import/export firm with twelve staff was tracking purchase orders, supplier communications, and logistics status across separate platforms with no automated handoff between them.
What We Did
We connected three of their five platforms — the order management system, supplier email triage, and logistics tracker — focusing on the two handoffs that generated the most manual re-entry. Setup completed in 16 working days.
Results
The team reported approximately four hours weekly saved across three roles. Order status queries to the logistics team dropped as staff could now check status directly. The firm has been on the retainer for six months.
"We're a small team. Four hours a week back is meaningful."
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By the Numbers
Our Track Record
3
Years in Practice
60+
Businesses Helped
4.8
Avg. Client Score
94%
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