Why Selat Logic
What You Gain by
Working With Us
Not every AI consultancy is shaped around small teams. Ours is. Here's what that means in practice.
Back to HomeAt a Glance
Six Reasons Owners Work with Selat Logic
From the first conversation to ongoing support, these are the qualities our clients consistently come back to.
Expertise in Small-Business Context
Our team has spent years working inside Singapore's SME sector. We understand budget pressures, staff constraints, and the pace at which small businesses can absorb change.
A Measured, Step-by-Step Process
We begin with observation, not proposals. Our process moves from a single session to a setup to ongoing monitoring — each stage with a clear scope and a fixed price.
Practical, Tested Technology Choices
We only recommend tools that work without a dedicated IT department. Each suggestion has been tested against real small-business conditions before we bring it to a client.
Attentive, Personal Support
You deal with the same people throughout your engagement. There's no account manager layer — the person who ran your session is the same person you call when something needs adjusting.
Transparent, Fixed Fees
Every service carries a stated price: S$172 for a consultation, S$338 for a full setup, S$568 per month for ongoing support. No variable billing, no surprise invoices.
Outcomes You Can See
We produce written deliverables at each stage and track visible improvements — time saved on specific tasks, fewer manual handoffs, cleaner information flows between apps.
In Depth
What Each Benefit Looks Like in Practice
Professional Expertise
Our consultants understand AI tools from both the technical and operational side — but more importantly, they understand how small businesses in Singapore are actually run. That combination shapes every recommendation we make.
- Three years of SME-focused AI integration practice
- Hands-on knowledge of 30+ integration tools used by Singapore businesses
- Understanding of sector-specific workflows across retail, services, trades, and professional services
Technology and Tool Selection
We evaluate tools by how they perform in small-office conditions — not in the controlled settings vendors use for their own demonstrations. Our shortlist is narrow by design: we only carry forward tools that have proved reliable and maintainable without specialist IT support.
- Vendor-neutral recommendations — no commission, no preferred partners
- All tools evaluated for PDPA compliance before recommendation
- Preference for tools that can be maintained by non-technical staff
Service and Support Quality
Support isn't an add-on at Selat Logic — it's built into every service tier. The Open Channel Setup includes a fortnight of attentive support after handover. The Calm Waters Retainer provides weekday access to the same team throughout the engagement.
- Post-setup support window on every installation project
- Direct access to your assigned consultant, not a support queue
- Clear quarterly reviews for retainer clients with honest progress assessment
Value and Pricing
Our pricing reflects what a small Singapore business can reasonably invest in this kind of support. The Soundings Session at S$172 is designed to be a low-stakes first step. Even the monthly retainer at S$568 is calibrated to sit comfortably within a small operations budget.
- All fees stated upfront — no discovery charges, no scope creep billing
- Each service tier is self-contained — you're never required to buy the next one
- Written deliverables at every stage mean you keep value even if you don't continue
Results and Practical Outcomes
We focus on changes you can observe — fewer manual steps, less time spent moving information between systems, better visibility of what your tools are doing. We track these through the retainer and report on them in plain terms at each quarterly review.
- Measurable time savings in identified workflows, documented in writing
- Quarterly review reports that track progress in plain language
- 94% of setup clients continue to the retainer — a useful indicator of actual benefit
Side by Side
How We Differ from Typical Providers
AI consultancies vary considerably in focus and approach. Here's where ours sits in comparison.
| Feature | Typical AI Providers | Selat Logic |
|---|---|---|
| Focus | Large organisations or startups | Singapore small businesses |
| Pricing model | Hourly or project-based, often variable | Fixed fees, stated upfront |
| Vendor position | Often prefer partner-programme tools | Vendor-neutral, no commissions |
| First step | Extended discovery phase, multiple meetings | One session, written summary, S$172 |
| Staff handover | Often extra cost | Included in setup |
| Ongoing monitoring | Separate retainer, often costly | S$568/month, clearly scoped |
| PDPA awareness | Variable | Every tool assessed |
What Sets Us Apart
Four Things Others Don't Offer
The Opportunity Map
Every Soundings Session produces a written opportunity map: a short document marking where AI tools could realistically reduce effort in your specific routines. You can use it independently of us.
Workflow Diagrams You Own
The Open Channel Setup includes a written workflow diagram showing how information now moves between your apps. This documentation belongs to you and remains useful long after the engagement ends.
Plain Quarterly Reviews
Retainer clients receive a quarterly review in plain language — what changed, what improved, what we'd adjust next. It's a working document, not a sales pitch for additional services.
Pre-Screened Tool Library
We maintain a curated set of tools assessed for reliability, cost, PDPA compliance, and ease of use in small-office conditions. Only tools that pass our criteria reach a client recommendation.
Milestones
Recognition and Achievements
IMDA
SME Go Digital Partner 2024
Top 10
SME AI Consultancies, Singapore Business Review 2024
60+
Singapore businesses supported since 2022
4.8 / 5
Average client satisfaction score, 2024
See the difference one session makes
A Soundings Session gives you a written picture of where AI tools could ease the work — at S$172, with no obligation to take any further step.
Request a Session